Selfridges

This iconic Art Deco masterpiece has anchored Oxford Street since 1909, instantly recognizable by its distinctive cream stone facade and soaring ground-floor windows that showcase some of London's most coveted luxury brands. Inside, seven sprawling floors deliver a carefully curated collection spanning haute couture, beauty, home furnishings, and food halls that feel more like galleries than shops. The store's theatrical window displays are legendary, transforming seasonally to captivate passing crowds with imaginative themes and meticulous artistry.