Via Condotti (Shopping Street)

Stretching from Piazza San Lorenzo in Lucina to the iconic Spanish Steps, Via Condotti is Rome's most prestigious shopping boulevard where centuries-old tradition meets contemporary luxury. The narrow, elegant street glows with the storefronts of world-famous designers—Gucci, Prada, Hermès—alongside charming Italian boutiques and historic cafés that have hosted everyone from Casanova to modern celebrities. Walking here feels less like shopping and more like strolling through an open-air museum of Italian elegance and style.